Over the past few weeks, I have personally witnessed some incredibly horrible cases of customer service and some amazing cases as well. While tremendous amounts of money are spent on marketing to acquire new clients, often, existing clients are taken for granted or overlooked. It amazes me to see how much people, and companies, often ignore basic customer service and undervalue its benefit.

Two weeks ago, I had the privilege to speak at one of the premier IT industry events in Orlando, FL. One of the sessions was titled SOPs for your SOPs and really covered two topics. The first was how to write great SOPs and the second focused on building a solid culture around continual process improvement. While I tend to focus heavily on finding our flaws and continuously seeking to improve, I can tend to forget to see what we do well. It was rewarding and an honor to share with the attendees what we have learned, often, from our own mistakes. In this blog, I’m going to focus on things that we have found are critical to writing great SOPs.