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| James Riley |

When I am in the middle of buying something, sometimes I back up and look at the experience from an existential perspective. I enjoy looking at the process that is taking place to see how the different parties are interacting and their overall posture in the exchange. While there are exceptions, I have been disappointed to see how often the process involves lies and manipulation just to get the sale. It sometimes leaves me wondering if there is such a thing as ethical sales. Then, however, I remember good sales…ones where both parties were looking out for each other and were collectively trying to create a positive outcome for each party.