In the fast-paced world of IT, it’s easy to lose sight of what’s truly important. We all have core values, but the daily hustle can lead us to forget them or make small compromises that steer us off course. I face this challenge too.

There are countless resources on setting priorities, defining values, and maintaining focus. The key is to distill our focus down to specific, core elements and ensure everything aligns with these values. We must clearly define what is valuable to us and ensure every action ties back to that focus.

When our daughters were first born, my wife and I sat down to discuss our hopes and aspirations for them. This wasn’t about who they’d marry, what job they’d have, or how they’d look. It was about their character and the impact they’d have on the world. We focused on completing the sentence, “I know your daughter, she’s…”, and then filled in the blank. This became our focus and continues to guide our parenting. (Time will tell how successful we are!)

We apply the same principle in our business. We envision what we want the business to be and do, and then focus on the actions that will achieve those goals. Every action we take must align with our core, foundational values. For us, these values are integrity, impact, and growth. In the past, we had a list of 5-10 different core values, but we found it was too much to remember all the time. As we reflected on our values, we realized they all distilled down to integrity, impact, and growth.

What are your core values? What matters most to you? What steps are you taking to ensure these values remain your primary focus, avoiding distractions that pull you away from what truly matters?

If you’d like to discuss how we can help align your IT strategies with your core values, please contact us. Let’s work together to stay true to what matters most.