In recent weeks, I’ve encountered both dismal and outstanding examples of customer service. While companies invest heavily in marketing to attract new clients, they often neglect their existing ones. It’s surprising how frequently basic customer service is overlooked, despite its significant benefits.

Back in June, I talked about how we celebrate failure in Here’s to the Crazy Ones. But, is changing our perspective on failure enough? Can we survive, emotionally or practically, in a state of constant failure?