In recent weeks, I’ve encountered both dismal and outstanding examples of customer service. While companies invest heavily in marketing to attract new clients, they often neglect their existing ones. It’s surprising how frequently basic customer service is overlooked, despite its significant benefits.

Over the years, I have had the privilege of speaking at one of the premier IT industry events in Orlando, FL at least once a year. One of the sessions I presented was titled “SOPs for your SOPs,” which covered two essential topics: how to write great Standard Operating Procedures (SOPs) and how to build a solid culture around continual process improvement. While I tend to focus heavily on identifying our flaws and continuously seeking improvement, I sometimes overlook the importance of recognizing what we do well. It was both rewarding and an honor to share with the attendees what we have learned, often from our own mistakes. In this blog, I’m going to focus on the critical elements we have found necessary for writing great SOPs.