When we sat down to define our core values, we started with a long list. As we worked to refine it, we realized that many values were actually distillates of others. For example, we see honesty as a distillate of integrity. This led us to focus on identifying root values that drive all the others. That’s how we arrived at the concept of Impact.

We brainstormed various terms to capture the idea that we wanted to provide services that are valuable, drive efficiency, improve profitability, and are desirable. Ultimately, we distilled it down to the notion that we, as a team, aim to provide services that have a significant impact on our clients.

To be brutally honest, if our product or service isn’t providing a positive impact for our clients, why should they invest in us? Taking it a step further, if we can’t provide a positive impact, aren’t we bordering on dishonesty?

For us, defining Impact as one of our core values means we need to have a few key elements in place:

• We need to have the integrity to say no when we aren’t a good fit for a potential client.
• We must ensure we are staying current and relevant with technology.
• It’s crucial that we communicate with our clients in language they understand.
• We need to deliver solutions that are cost-effective and justified.

It would be arrogant to claim that we have this perfectly figured out and execute flawlessly every single moment of every single day. However, I can say that this is our relentless pursuit. In our successes and failures, we remain focused on providing a positive impact for our clients.

To find out more about how we might be able to work together to improve the impact of technology on your business, please contact us.