Defining Our Purpose: The Journey to Discovering Our “Why”
As our organization grew, I realized that while I had a clear vision in my mind of why JNR Networks existed, I wasn’t effectively communicating that vision to our team and clients. When we embarked on the journey to define our traditional business “Mission, Vision, and Values,” we encountered challenges. Some of these challenges stemmed from a lack of clarity, while others arose from our struggle to fit our ideas into the conventional structure. We wanted something that felt right, had the impact we desired, and truly embodied our essence.