When I am in the middle of buying something, sometimes I back up and look at the experience from an existential perspective. I enjoy looking at the process that is taking place to see how the different parties are interacting and their overall posture in the exchange. While there are exceptions, I have been disappointed to see how often the process involves lies and manipulation just to get the sale. It sometimes leaves me wondering if there is such a thing as ethical sales. Then, however, I remember good sales…ones where both parties were looking out for each other and were collectively trying to create a positive outcome for each party.
As we grew as an organization, one thing that I realized was that, while I had a good idea, in my head, of why JNR Networks existed, I wasn’t doing a very good job of casting that vision to my team and our clients. As we set out on a journey to define the traditional business “Mission, Vision and Values”, we struggled. Some of this struggle was because we didn’t have the kind of clarity that we needed but some of the struggle was that we just couldn’t find a way to fit our ideas into that structure. At least not in a way that felt right, had the punch we wanted it to have and embodied what we wanted to say.
When we sat down to write out our core values, we had a long list. As we worked to whittle it down, we found that a number of values were distillates of other values. As an example, we see honesty as a distillate of integrity. Because of this, we wanted to narrow our values down to those things that were root values and were causative of the other values we have. That is where we came up with Impact.
We all have things that are important to us but it’s easy to get caught up in the hustle of everyday life and forget what’s important. We can either completely forget our values or, at the very least, end up making small compromises that end up getting us far off of our path. I struggle with this as well.